Sales Over Value

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Many large business leadership consulting firms that lack doctoral-level expertise frequently prioritize sales targets over authentic client value. This approach is fueled by internal misalignment, poorly structured incentives, and an absence of robust long-term success metrics. Consequently, these firms provide generic solutions, undermine client trust, and reinforce continuous cycles of underperformance.
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Firms that fail to integrate Martial Arts philosophies into their people-focused soft skills often suffer from poor communication. A disconnect commonly exists between sales and delivery teams: sales may overpromise to secure a deal, resulting in inconsistent client experiences and unmet expectations.
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Consultants who have not acquired at least a master’s degree often suffer from inadequate training. Many of these consultants, especially those involved in sales, lack the skills to communicate the true value of their services. Without proper training, they tend to rely on generic, feature-based selling rather than addressing a client’s specific business challenges.
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Aiki-Consultants focus on measuring tangible outcomes to ensure value takes precedence over sales targets. They go beyond traditional metrics by incorporating key performance indicators (KPIs) that capture measurable client results—such as revenue growth, cost savings, quality enhancements, and higher employee satisfaction within the client’s organization.
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We offer our Aiki-Consultants value-based compensation, rewarding them not only for billable hours or revenue generated, but also for the value they deliver and the satisfaction of our clients. We emphasize building long-term partnerships and focus on repeat business—tracking and rewarding our Aiki-Consultants for high repeat business rates. This approach highlights our commitment to client satisfaction and sustained value delivery.
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